Chris is a serial entrepreneur in the technology, media and entertainment sectors, in which he co-founded 4J Studios, a games developer most famous for its console versions of Minecraft.
Familiar with the baby boomer + demographic, Chris was previously Chief Executive Officer of brightsolid, the holdings company for online family history business findmypast. Chris sits on the board of a number of high growth and entrepreneurial companies, including TV Squared, Broker Insights, Puny Astronaut, Ace Aquatec and ADV Holdings.
Chris is a visiting professor of digital entertainment at University of Abertay Dundee and has been awarded an honorary Doctor of Laws degree from the University of Dundee, an honorary Doctor of Business degree from Edinburgh Napier University and Doctor honoris causa from the University of Edinburgh. Elected as one of the youngest Fellows of the Royal Society of Edinburgh, Chris has been convener of the RSE Young People’s Committee. He is also the founding Chairman of Entrepreneurial Scotland (ES).
Chris was awarded a CBE, Commander of the British Empire, in the Queen’s birthday honours 2020 for services to the economy.
Kevin is a founding member of Parsley Box and has been a key influencer in the strategic direction of the business. He previously founded Move Fresh, an investment company for e-commerce FMCG brands and the holding company of Diet Chef.
Kevin has founded a number of start-up companies in the UK and US across various sectors, including technology, FMCG and advisory. In addition, he has been a board member on a number of these companies, including Chairman of Machine Labs and Bella and Duke. He is a Non-Executive Director of TV Squared and of MoveFresh.
Prior to his focus on start-ups, Kevin was Chief Executive Officer of Orbital Software plc, a person-to-person knowledge management company. Kevin was actively involved in the funding and management of the company, which was listed on the London Stock Exchange during his tenure before merging with Sopheon plc in 2001.
Holly is an experienced CFO of AIM-listed and private equity backed businesses. Prior to Parsley Box, Holly was CFO of TVSquared, a high growth private equity backed SAAS business for the TV advertising market, working predominantly in the US market. Holly was also CFO of IndigoVision, a global AIM-listed CCTV systems manufacturer where she was Company Secretary and Financial Controller before becoming CFO.
Holly trained with EY in London before transferring to their Sydney office and is a member of the ICAEW.
Adrienne co-founded the new ready meal brand alongside her husband in Edinburgh and is now Chief Product Officer. During the initial phase she managed all design and product sourcing, marketing and the general business setup, as well as establishing the finance and HR functions.
Adrienne then oversaw the development of product, UK supplier contract negotiations, general management and design oversight for expanding the product range.
Previously, Adrienne founded Ness Clothing Ltd in 1996 and worked for over 20 years on the Edinburgh based clothing brand before arranging the sale of a majority interest in the company to a private equity investor.
Hazel has non-executive director experience across a range of business sizes, stages and sectors including TMT, retail, housebuilding, facilities management, pharmaceutical and biotechnology. Hazel has investment exposure to companies in the UK, Europe, US and Asia. She currently holds roles as a Senior Adviser to Gresham House and Growth Capital Partners.
Primarily centred on venture capital and private equity, Hazel’s career has focused on strengthening boards and board functionality, working on strategy, M&A and preparing and positioning companies for fundraising and partial or full exit. Hazel is a Chartered Accountant and qualified with Arthur Anderson & Co.
Chris is currently Chairman of; My Expert Midwife, an online platform developed for pregnancy and motherhood midwifery company, Oceansaver, a sustainable cleaning company, Amplify Life, a company offering a sports and wellbeing app, Dr Gerard and The Collective which are private equity-backed food companies, and is co-founder and Chairman of Green Park Brands, a consumer brand development company which includes Hippeas, Ugly, Buddy, Reel and Mavericks.
Chris was a Non-Executive Director of Alliance Boots for 6 years and until recently, was a Non-Executive Director at DS Smith, the FTSE 100 packaging company, for 7 years. Chris was also a director of Bounce Foods for 5 years until 2019.
Previously, Chris was a co-founder and partner at B&B Investment Partners, a specialist consumer fund where he was Director of PhD Nutrition, The Protein Works and Aromatherapy Associates. He has also been Chairman and Investor in Ella’s Kitchen and Graze, and CEO of the Findus Group.
Earlier in his career, Chris was an Executive Board member and President of the baby food division of Royal Numico before the sale to Danone. He also worked for Diageo in several management positions including Global CEO of Malibu and Baileys, President of Diageo USA-SW and latterly as Global Marketing Director.
Ana is a creative entrepreneur with quoted board experience as CEO of i-design Group plc and a 25 year record in start-ups, venture capital funding, IPOs and exits.
Ana founded i-design Group plc, which she floated onto AIM in July 2007 and subsequently led the sale to Cardtronics Inc.
Her career spans entrepreneurial and corporate business environments across fin-tech and digital media industries with particular focus on product and business development and delivery, marketing and innovation.
Ana is currently a Non-Executive Director for the Scottish Football Association, as well as Bella & Duke, an online-based pet wellness start-up. Ana is also an Investment Partner at Eos Advisory, a specialist in early stage funding of Scottish based science and engineering start-ups. She is also a public interest member on the main council of the Institute of Chartered Accountants in Scotland, she also sits on the Oversight Board, Qualifications Board and Equality and Diversity Group.
In order to view the information in the coming pages, please confirm the following information:
My country of residence is:
I am accessing this website from the following country:
By clicking the "submit" button below you certify that you are an individual resident in, and are currently in, the country / countries selected by you above.
Please click below to go to Parsley Box Retail site
The information in the coming pages is not intended for, and is not to be made available to, persons in the United States, Canada, Australia, Japan, the Republic of South Africa or any other jurisdiction where the extension of availability of the materials to which you are seeking access would breach any applicable law or regulation. In certain jurisdictions (including, but not limited to, the United States, Canada, Australia, Japan or the Republic of South Africa), the furnishing of such information may be restricted or prohibited by applicable laws. Users of this web site are requested to inform themselves about and observe any such restrictions. Any announcements regarding securities offerings, or references to securities offerings, that are contained on these pages do not constitute an offering of those securities.
In any EEA Member State, the information in the coming pages is only addressed to and is only directed at qualified investors in that Member State within the meaning of the Prospectus Regulation (EU) 2017/1129). In addition, in the United Kingdom, the information in the coming pages is directed only at persons in the United Kingdom: (i) who are "qualified investors" (within the meaning of Article 2 of the UK Prospectus Regulation) and (a) who have professional experience in matters related to investments and who are investment professionals within the meaning of Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended) of the United Kingdom (the "Financial Promotion Order"); and / or (b) who fall within Articles 49(2)(a) to (d) ("high net worth companies, unincorporated associations etc.") of the Financial Promotion Order; and (ii) to whom this information may otherwise lawfully be directed (all such persons together being referred to as "relevant persons"). This information must not be acted on or relied on by other persons. Any investment or investment activity to which this information relates is available only to relevant persons and will be engaged in only with relevant persons. This information must not be acted on or relied on by persons who are not relevant persons.
THE FOLLOWING DOES NOT CONSTITUTE AN OFFER OF SECURITIES FOR SALE OR A SOLICITATION OF AN OFFER TO PURCHASE ANY SECURITIES IN THE UNITED STATES OR IN ANY OTHER JURISDICTION IN WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED OR TO ANY PERSON TO WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION. THE SECURITIES REFERENCED IN THESE PAGES HAVE NOT BEEN REGISTERED UNDER THE U.S. SECURITIES ACT OF 1933, AS AMENDED (THE "SECURITIES ACT"), AND MAY NOT BE OFFERED, SOLD OR DELIVERED WITHIN THE UNITED STATES ABSENT AN EXEMPTION FROM REGISTRATION. NO MONEY, SECURITIES, OR OTHER CONSIDERATION IS BEING SOLICITED BY THIS WEB SITE.
If you are not permitted to view the information in the coming pages or are in any doubt as to whether you are permitted to view that information, please exit this webpage. The information in the coming pages must not be released or otherwise forwarded, distributed or sent in or into the United States, Australia, Canada, Japan, the Republic of South Africa or any other jurisdiction where the extension of availability of the information to which you are seeking access would breach any applicable law or regulation. Persons receiving such information (including custodians, nominees and trustees) must not distribute or send them in, into or from the United States, Australia, Canada, Japan, the Republic of South Africa or any such other jurisdiction.
I certify that: (i) I am not resident or physically located in, and am not accessing this information on behalf of a person who is resident or physically located in, the United States, Canada, Australia, Japan, the Republic of South Africa or any other jurisdiction where the extension of availability of the materials to which I am seeking access would breach any applicable law or regulation, (ii) I have read and understood the disclaimer set out above, and (iii) I am permitted to proceed to the information in the coming pages: