Leadership

Board of Directors

Chris is a serial entrepreneur in the technology, media and entertainment sectors, in which he co-founded 4J Studios, a games developer most famous for its console versions of Minecraft.

Familiar with the baby boomer + demographic, Chris was previously Chief Executive Officer of brightsolid, the holdings company for online family history business findmypast. Chris sits on the board of a number of high growth and entrepreneurial companies, including TV Squared, Broker Insights, Puny Astronaut, Ace Aquatec and ADV Holdings.

Chris is a visiting professor of digital entertainment at University of Abertay Dundee and has been awarded an honorary Doctor of Laws degree from the University of Dundee, an honorary Doctor of Business degree from Edinburgh Napier University and Doctor honoris causa from the University of Edinburgh.  Elected as one of the youngest Fellows of the Royal Society of Edinburgh, Chris has been convener of the RSE Young People’s Committee. He is also the founding Chairman of Entrepreneurial Scotland (ES).

Chris was awarded a CBE, Commander of the British Empire, in the Queen’s birthday honours 2020 for services to the economy.

October 2019

Chris van der Kuyl CBE

Non-Executive Chairman

Kevin is a founding member of Parsley Box and has been a key influencer in the strategic direction of the business. He previously founded Move Fresh, an investment company for e-commerce FMCG brands and the holding company of Diet Chef.

Kevin has founded a number of start-up companies in the UK and US across various sectors, including technology, FMCG and advisory. In addition, he has been a board member on a number of these companies, including Chairman of Machine Labs and Bella and Duke. He is a Non-Executive Director of TV Squared and of MoveFresh.

Prior to his focus on start-ups, Kevin was Chief Executive Officer of Orbital Software plc, a person-to-person knowledge management company. Kevin was actively involved in the funding and management of the company, which was listed on the London Stock Exchange during his tenure before merging with Sopheon plc in 2001.

July 2019

Kevin Dorren

Chief Executive Officer

Before joining Parsley Box, John held positions as the Vice President of Finance at Quintiles Ltd for 15 years and was responsible for UK Shared Service Centre delivering finance and back office services for QuintilesIMS, a US quoted corporation providing a broad range of professional services, information and partnering solutions to the pharmaceutical, biotechnology and healthcare industries. Prior to this John was Financial Controller at Adobe Systems Europe.

John was Chief Financial Officer of Orbital Software plc, a person-to-person knowledge management company, where he was involved in a strategic review resulting in a merger with Sopheon plc.  He was instrumental in the merger process, which completed in 2001 at which point he moved on to join another start up business.

John trained at Deloitte Haskins & Sells and is an ICAS qualified finance professional with extensive international experience in fast changing, high tech environments.

March 2019

John Swan

Chief Financial Officer

Adrienne co-founded the new ready meal brand alongside her husband in Edinburgh and is now Chief Product Officer. During the initial phase she managed all design and product sourcing, marketing and the general business setup, as well as establishing the finance and HR functions.

Adrienne then oversaw the development of product, UK supplier contract negotiations, general management and design oversight for expanding the product range.

Previously, Adrienne founded Ness Clothing Ltd in 1996 and worked for over 20 years on the Edinburgh based clothing brand before arranging the sale of a majority interest in the company to a private equity investor.

Adrienne MacAulay

Chief Product Officer

Hazel has non-executive director experience across a range of business sizes, stages and sectors including TMT, retail, housebuilding, facilities management, pharmaceutical and biotechnology.  Hazel has investment exposure to companies in the UK, Europe, US and Asia. She currently holds roles as a Senior Adviser to Gresham House and Growth Capital Partners.

Primarily centred on venture capital and private equity, Hazel’s career has focused on strengthening boards and board functionality, working on strategy, M&A and preparing and positioning companies for fundraising and partial or full exit. Hazel is a Chartered Accountant and qualified with Arthur Anderson & Co.

March 2021

Hazel Cameron

Independent Non-Executive Director

Chris is currently Chairman of; My Expert Midwife, an online platform developed for pregnancy and motherhood midwifery company, Oceansaver, a sustainable cleaning company, Amplify Life, a company offering a sports and wellbeing app, Dr Gerard and The Collective which are private equity-backed food companies, and is co-founder and Chairman of Green Park Brands, a consumer brand development company which includes Hippeas, Ugly, Buddy, Reel and Mavericks.

Chris was a Non-Executive Director of Alliance Boots for 6 years and until recently, was a Non-Executive Director at DS Smith, the FTSE 100 packaging company, for 7 years. Chris was also a director of Bounce Foods for 5 years until 2019.

Previously, Chris was a co-founder and partner at B&B Investment Partners, a specialist consumer fund where he was Director of PhD Nutrition, The Protein Works and Aromatherapy Associates. He has also been Chairman and Investor in Ella’s Kitchen and Graze, and CEO of the Findus Group.

Earlier in his career, Chris was an Executive Board member and President of the baby food division of Royal Numico before the sale to Danone. He also worked for Diageo in several management positions including Global CEO of Malibu and Baileys, President of Diageo USA-SW and latterly as Global Marketing Director.

March 2021

Christopher Britton

Independent Non-Executive Director

Ana is a creative entrepreneur with quoted board experience as CEO of i-design Group plc and a 25 year record in start-ups, venture capital funding, IPOs and exits.

Ana founded i-design Group plc, which she floated onto AIM in July 2007 and subsequently led the sale to Cardtronics Inc.

Her career spans entrepreneurial and corporate business environments across fin-tech and digital media industries with particular focus on product and business development and delivery, marketing and innovation.

Ana is currently a Non-Executive Director for the Scottish Football Association, as well as Bella & Duke, an online-based pet wellness start-up. Ana is also an Investment Partner at Eos Advisory, a specialist in early stage funding of Scottish based science and engineering start-ups. She is also a public interest member on the main council of the Institute of Chartered Accountants in Scotland, she also sits on the Oversight Board, Qualifications Board and Equality and Diversity Group.

March 2021

Ana Stewart

Independent Non-Executive Director

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