Leadership

Board of Directors

Chris van der Kuyl is one of Scotland’s leading entrepreneurs working across the technology, media, gaming and entertainment sectors.  Chris is most notably co-founder and chairman of multiple award-winning games developer 4J Studios, best known for developing Minecraft for Microsoft, Sony and Nintendo games consoles. He and fellow co-founder Paddy Burns launched Chroma Ventures, the investment arm of 4J Studios, in 2021.

Chris is chairman of; Puny Astronaut, Stormcloud Games and Broker Insights and sits on the boards of; Blippar, Ace Aquatec, Ant Workshop and ADV Holdings. He is also a non-executive director of the Ballie Gifford US Growth Trust.

Alongside his commercial roles, he was the founding chairman of Entrepreneurial Scotland and is currently a member of multiple advisory and local charity boards. Elected as one of the youngest Fellows of the Royal Society of Edinburgh in 2013, Chris was also formally recognised for his contribution to technology in the Queen’s Birthday Honours List 2020, becoming a Commander of the Most Excellent Order of the British Empire (CBE).

October 2019

Chris van der Kuyl CBE, FRSE

Non-Executive Chairman

Kevin is a founding member of Parsley Box and has been a key influencer in the strategic direction of the business. He previously founded Move Fresh, an investment company for e-commerce FMCG brands and the holding company of Diet Chef.

Kevin has founded a number of start-up companies in the UK and US across various sectors, including technology, FMCG and advisory. In addition, he has been a board member on a number of these companies, including Chairman of Machine Labs and Bella and Duke. He is a Non-Executive Director of MoveFresh.

Prior to his focus on start-ups, Kevin was Chief Executive Officer of Orbital Software plc, a person-to-person knowledge management company. Kevin was actively involved in the funding and management of the company, which was listed on the London Stock Exchange during his tenure before merging with Sopheon plc in 2001.

July 2019

Kevin Dorren

Chief Executive Officer

Holly is an experienced CFO of AIM-listed and private equity backed businesses. Prior to Parsley Box, Holly was CFO of TVSquared, a high growth private equity backed SAAS business for the TV advertising market, working predominantly in the US market. Holly was also CFO of IndigoVision, a global AIM-listed CCTV systems manufacturer where she was Company Secretary and Financial Controller before becoming CFO.

Holly trained with EY in London before transferring to their Sydney office and is a member of the ICAEW.

September 2021

Holly McComb

Chief Financial Officer

Hazel has non-executive director experience across a range of business sizes, stages and sectors including TMT, retail, housebuilding, facilities management, pharmaceutical and biotechnology.  Hazel has investment exposure to companies in the UK, Europe, US and Asia. She currently holds roles as a Senior Adviser to Gresham House and Growth Capital Partners.

Primarily centred on venture capital and private equity, Hazel’s career has focused on strengthening boards and board functionality, working on strategy, M&A and preparing and positioning companies for fundraising and partial or full exit. Hazel is a Chartered Accountant and qualified with Arthur Anderson & Co.

March 2021

Hazel Cameron

Independent Non-Executive Director

Chris is currently Chairman of; My Expert Midwife, an online platform developed for pregnancy and motherhood midwifery company, Oceansaver, a sustainable cleaning company, Amplify Life, a company offering a sports and wellbeing app, Dr Gerard and The Collective which are private equity-backed food companies, and is co-founder and Chairman of Green Park Brands, a consumer brand development company which includes Hippeas, Ugly, Buddy, Reel and Mavericks.

Chris was a Non-Executive Director of Alliance Boots for 6 years and until recently, was a Non-Executive Director at DS Smith, the FTSE 100 packaging company, for 7 years. Chris was also a director of Bounce Foods for 5 years until 2019.

Previously, Chris was a co-founder and partner at B&B Investment Partners, a specialist consumer fund where he was Director of PhD Nutrition, The Protein Works and Aromatherapy Associates. He has also been Chairman and Investor in Ella’s Kitchen and Graze, and CEO of the Findus Group.

Earlier in his career, Chris was an Executive Board member and President of the baby food division of Royal Numico before the sale to Danone. He also worked for Diageo in several management positions including Global CEO of Malibu and Baileys, President of Diageo USA-SW and latterly as Global Marketing Director.

March 2021

Christopher Britton

Independent Non-Executive Director

Ana is a creative entrepreneur with quoted board experience as CEO of i-design Group plc and a 25 year record in start-ups, venture capital funding, IPOs and exits.

Ana founded i-design Group plc, which she floated onto AIM in July 2007 and subsequently led the sale to Cardtronics Inc.

Her career spans entrepreneurial and corporate business environments across fin-tech and digital media industries with particular focus on product and business development and delivery, marketing and innovation.

Ana is currently a Non-Executive Director for the Scottish Football Association, as well as Bella & Duke, an online-based pet wellness start-up. Ana is also an Investment Partner at Eos Advisory, a specialist in early stage funding of Scottish based science and engineering start-ups. She is also a public interest member on the main council of the Institute of Chartered Accountants in Scotland, she also sits on the Oversight Board, Qualifications Board and Equality and Diversity Group.

March 2021

Ana Stewart

Independent Non-Executive Director

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