We deliver direct to consumer, ambient ready meals focused on the fast-growing and underserved Baby Boomer+ demographic.
We listen intently to our customers and aspire to champion the needs of the life-loving 60+ population, whose voice has gone too long unheard and untapped.
Just like youth brands focused on Millennials and Gen X, we aim to inspire, excite and engage our customers.
UK Population is ageing by 2029 27.8% of the population will be 60 and over compared with 24% in 2019
60 years and over (our target market) was 16.2m in 2019 (ONS)
Parsley Box was founded in March 2017 in Scotland by husband-and-wife Gordon and Adrienne MacAulay, after they had struggled to find convenient and suitable food delivery options for Gordon’s mother. Kevin Dorren, a serial entrepreneur, was brought in as CEO in 2019 to continue to grow the business.
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